Will.i.am Releases Music Video for "#that POWER: Ft. Justin Bieber
Will.i.am has certainly been keeping himself busy! The music video has finally been released for his track “#thatPOWER” which features pop icon Justin Bieber. The music video is consistent with will.i.am’s flair for the futuristic and penchant for being ahead of the game.
Bieber actually is presented as a hologram throughout the music video, while will.i.am is seen dancing with his clones in some kind of futuristic/robot/drone kind of way.
The Black Eyed Peas frontman says the almost five-minute-long video is the most tedious video he’s ever worked on, "This video is probably the most time-consuming video that I've ever been a part of because I had to rehearse choreography, and I've always been against choreography for me. We have this real, next-level, futuristic type of choreography. It's not dance, it's like synchronized movement."
The song is certainly catchy and at times seems to mirror the beat of his single “Scream and Shout” which he collaborated on with Britney Spears. Will is only a few days away from releasing his album #willpower which will hit store shelves on April 23rd.
While it’s nice to see Will putting his touches on his music, everything is starting to feel a little repetitive. Thankfully, his track “Fall Down” featuring Miley Cyrus was a little different from the norm, steering away from the electronic/futuristic “next level” music. You can list to it here.
Take a look below at Will.i.am and Justin Bieber’s “#that POWER” and let us know what you think!
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