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The Vaccines - Wetsuit Video

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"Wetsuit" Video Review

The British indie rock band “The Vaccines” surprised everybody with their new video concept in “Wetsuit”. Trying to get closer to their fans, they asked their fans to tag pictures of them at festivals with the popular iPhone app Instagram. The result exceeded the expectations: over 3000 photos in only a few days!

“We always talk about breaking down the barriers between the band and the fans. We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction. Instagram was suggested to give photos taken on people’s phone a nice warm feel.”

- Justin Young, lead singer

Now all we have to do is watch the video and maybe this concept will catch on to other artists. Rock on!

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The Vaccines - Wetsuit