Van Halen Reveal Release Date, Cover Art for New Album With NYE Times Square Billboard
Why settle for an ordinary press release to announce an album when a billboard in the right place, at the right time, displays the release date and cover art on a larger scale? Van Halen took such an approach for their upcoming album. Through an LED billboard displayed in Times Square on New Year’s Eve, the band unveiled the cover art – a photo-illustration of a New York Central System train – and release date. Placed above a McDonald’s at 46th Street and 7th Avenue, the billboard was prominent to the many present in Times Square, as well as to the millions watching the broadcast of Dick Clark’s Rockin’ New Year’s Eve. In fact, the billboard, which may have been seen by 1 billion pairs of eyes, was most visible during Justin Bieber’s performance of Beatles’ song “Let It Be.”
The album, which features David Lee Roth on vocals, hits stores on February 7. On January 10, its first single and video will be released, and tickets for their upcoming tour go on sale the same day. Details about the tour are expected to be revealed on January 3.
In preparation for their tour, Van Halen have been rehearsing at the Roxy, a nightclub on Hollywood’s Sunset Strip, for more than two months, at two or three times per week. In a blog post, the Roxy staff wrote: “Do you have any idea how hard that was to not tell you?? When you come in at 10:00AM and David Lee Roth, Eddie Van Halen, Alex Van Halen, and Wolfgang Van Halen are on stage with 3 other people in the room playing “Running With The Devil” and you can’t say anything?! It’s tough, to put it simply.
“It all began with a 3 day video shoot for their newest single that you don’t know about yet (shhh) and we were all geeking out like never before. Little did we know, the guys had fallen in love with the room and decided to rehearse for their upcoming unannounced tour for the next 2 months!”
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