Taylor Swift's 'Red' Has Strongest Debut for Any Album Since 2002
Taylor Swift's newly released "Red" has become the highest selling album after debut week since 2002.
""Red" sold 1.2 million copies in its first week of release, giving Swift her biggest debut numbers in an already stellar career," Nielsen SoundScan revealed.
The album, which is fourth of her flourishing career, has already clinched the number one spot on Billboard 200, making it a hat-trick of chart-toppers for the country superstar whose previous two albums "Fearless" and "Speak Now" had also achieved the same feat.
Like "Red," her previous album "Speak Now" had also sold more than a million copies in its debut week, which means that she has now become the first female recording artist to surpass that milestone twice.
The new disc's instant success is not surprising as experts had tipped it for around 1.1 million opening sales. But the fact that it exceeded their lofty expectations and registered sales of 1.28 million is quite remarkable.
No album in the past decade has recorded such strong first week sales and one would have to go way back to 2002 to find a collection that did better than Swift's "Red" in this regard. That album was "The Eminem Show," 1.3 million copies of whom were moved during the first seven days of its release.
It took just 36 minutes for "Red" to top the iTunes charts when it was made available for download on October 22, and around 465,000 of its 1,280,000 sales were generated through Apple's platform.
More impressive is the fact that unlike many of her contemporaries, she didn't have to lower the price in order to beef up the sales figures, which shows how loyal and addicted a fanbase she has.
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