Springsteen's Sales Jump 409% After Obama Speech

The Boss got a boost from the Commander-In-Chief last week. President Obama chose to have Bruce Springsteen’s “We Take Care of Our Own” playing at the end of the speech he delivered at the Democratic National Convention on September 6, 2012.  The speech was televised and broadcast on streaming sites and YouTube.

The effect was almost immediate.

For the week ending September 9, 2012, the song had moved 2,000 downloads, making it the track’s best sales week since last March. 

The song is from Springsteen’s 17^th studio album, Wrecking Ball, which was released on March 6, 2012.  Critics and columnists have said that the album was the most angry the singer has ever been in his music, particularly with lyrics about the economic crisis.   Apparently, it connected with his fans because it became his tenth #1 album which allowed him to tie with Elvis Presley for the third-most #1s in Billboard history (Jay-Z has 12 and the Beatles have 19).

In addition to the single’s boost in sales, the album also got rose from the #199 spot to #112 on the Billboard 200 chart with 3,000 sold since the speech.