Rick Ross - Push It Video

Send "Push It" ringtone to your cell

"Push It" Video Review

Tattooed with pictures of AK47s, Miami's sixfoot, 300pound rap figure known as Rick Ross embraced his city's reputation for drug trafficking on his debut single, "Hustlin'," in 2006. While Atlanta and Houston artists were establishing their cities as Southern strongholds, Ross aimed at putting Miami back in rap's national spotlight. Ross, real name William Roberts, grew up in Carol City, FL, an impoverished northern suburb of Miami. Influenced by artists like Luther Campbell and the Notorious B.I.G., Roberts formed local rap group the Carol City Cartel and began rapping in the mid'90s. (He took his rap name from Los Angeles drug kingpin "Freeway" Rick Ross, who ran one of the largest crackcocaine distribution networks in the country during the '80s and early '90s.)

Ross had a brief stint on Suave House Records, former label of Eightball MJG, before he ended up on Miamibased SlipNSide Records, the label home of Trick Daddy and Trina. During the early to mid2000s, he became popular and well known locally through touring with Trick Daddy and guestappearing on a few SlipNSlide releases, but didn't release any solo material until 2006. Once "Hustlin'" caught the ear of a few executives within the national industry, a bidding war ensued that included offers from Bad Boy CEO Sean "Diddy" Combs and The Inc. (formerly Murder Inc.) president Irv Gotti. Nonetheless, Def Jam president and veteran rapper JayZ signed Ross to a multimilliondollar deal. The Miami anthem "Hustlin'" went on to receive gold status from RIAA in May 2006 and sold over a million ringtone units before the physical release of his debut album, Port of Miami. Released in August 2006, Ross' debut was SlipNSide's first project under the Def Jam partnership.

- Cyril Cordor, All Music Guide

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