Pink Chosen as the New Face of CoverGirl!

Pink has been chosen as the newest face for CoverGirl cosmetics and she’s in some seriously good company.  She joins the ranks of Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

In a release, the new mom said: “Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor.  I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

CoverGirl vice president and general manager Esi Eggleston Bracey echoed the sentiment saying: “Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are.  We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Of course, she was a natural fit for the latest campaign touting a “bold new mascara innovation” while celebrating “beauty with an edge.”

Sounds perfect!