K Riley ft Gucci Mane Dat Boi Cold Video

K-Riley is a perfect representation of every element of hip-hop. The former break dancer turned DJ, turned emcee has been immersed in the culture of hip-hop since he began spinning windmills on pieces of cardboard in the late 80's. Known as DJ K-Swift back in the day for his skills on the turntables, the Cincinnati bred lyricist uses the colorful illustration of his flows to deliver a new distinction in the music coming out of the Midwest. Set to release his debut offering "The Life of Riley""on the independent Aristakrat Records, K-Riley plans to cash in on what he feels the game owes him.

In a climate where it's hard for an artist to get one record deal, Kenneth Riley Jr., is on his fifth label situation. "A lot of artists get caught up in what I call these "dope boy deals" explains Riley, "A lot of indie labels go in with the mindset of a dope dealer thinking they're gonna invest so much money and be able to flip it and see an immediate return, but it don't work like that. You need ball player money to do this if your going to do it right."

Unfortunately for the determined young emcee, not even ball player money was enough to keep his prior situation afloat. When former Philadelphia 76er Tyrone Hill signed the rapper to his All Net records, Riley knew he was on his way, until he heard on the radio that the label had closed its doors. Fed up and frustrated, K-Riley walked away from the game and got a "real job". However, when something is in your blood, there's no turning your back on it. In his disgust for what he was hearing on the radio, K-Riley threw his hat back in the arena and he and his boys began putting out mix-tapes that sold like penny candy.

Impressed with the units K-Riley was able to move on his own with limited resources, industry vet, James "Fresh" Brown, saw something worth investing in. Now with his newest deal in place, K-Riley is the flagship artist for Aristakrat records/Select-O-Hits and his current single "Dat Boi Cold" featuring Gucci Mane is waking up the streets of Cincinnati's hip-hop scene. "I'm a lot of what the game used to be and what it is now but I also respect where it's going and I think that's what qualifies me to represent hip-hop for the Midwest." Says K-Riley. With the support of producers like Jazze Pha and Manny Fresh, the production is only one aspect of what makes his debut incredible. "Incredible Life of Riley" is the culmination of the persistence, perseverance, heart and commitment that K-Riley has always put into his music.

With features from the likes of Trillville, Guerilla Black, and Gucci Man, "Incredible Life of Riley" is set to drop early March and marries the various regions in a cohesive mix of hip-hop heavy hitters all adding their flavor to K-Riley's lyrical swagger. Although K-Riley patterns his business ethic after Jay-Z, he presents a totally different landscape being from the Midwest. "I feel like the Lord sent me to throw the game off balance. My style is so versatile and difficult to pinpoint that listeners will have trouble interpreting where I'm from so I don't get stuck in one market, but you already know I represent Cincinnati for life! You are now rockin with Aristakrat !