Beyonce Ring The Alarm Video

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Beyonce - Ring The Alarm

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Beyonce - Ring The Alarm Music Video

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4.1 / 5 Stars with 134 Votes and 18905 Hits

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Beyonce - Ring The Alarm Song Review

Beyonce has done a whole lot of things with her voice over the past nine years, but she`s never howled for blood. So "Ring the Alarm" registers first as shock, an unglued screech of rage and defiance, the last thing we`d expect from someone who`s worked like a machine to convince us that we love her. The song is on some irresistibly devious "Cry Me a River" shit -- first-rate tabloid-pop. Instead of brushing off Jay-Z`s rumored dalliance with Rihanna, she`s seized on it to launch her brand-new wronged-woman character. And like "Cry Me a River," it`s intended to announce Beyonce`s arrival as an artiste, to reveal new depths and nuances beneath the gorgeous surface she`s made a career out of showing.

But "Cry Me a River" dazzled on the strength of its symphonic complexity, while "Ring the Alarm" is an engine of simplistic fury. Everything about it is calculated for maximum neck-snap impact: siren wails, concussive drum-cracks, trebly and discordant synths. And Beyonce herself is either deeply pissed or unbelievably good at conveying the impression of being deeply pissed. It`s weirdly exciting to hear her magnificent voice being run through megaphone distorto-filters like she was, say, Al Jourgenson, and even more so to hear her turn that hegemonic roar into an accusatory yowl. "Alarm" is media shitstorm as music, but it`s hard to be mad at anything or anybody this mad.