Madonna’s ‘MDNA’ Sets Record For Greatest Sales Drop For a No. 1-Debuting Album
Once you’ve reached the top, there’s no place to go but down. But, just how low can you go? In the case of Madonna’s recent MDNA, the descent was a fairly great drop – from 359,000 sales at No. 1 on the Billboard 200 to just 48,000 the week after. This roughly 86-percent decrease gives MDNA the biggest drop for a No. 1-debuting album and the second biggest drop for a top 10-debuting album.
MDNA now holds the negative distinction once given to Lady Gaga’s Born This Way. How both albums found success in the first week and then saw such precipitous drops is contributed to inflated sales: Gaga had albums selling for just 99 cents a pop, while MDNA was packaged with concert tickets. Madonna, additionally, has been focusing on her tour, spending more time on rehearsing and less on promoting the album. This prompted her manager Guy Oseary to tweet: “I wish we could have done TV last week but we were in rehearsals morning and night. 7 more weeks to show time . . . "
Since sales were reported last week, figures increased slightly for MDNA, but the album still holds this dubious distinction.
Although her latest release swiftly fell from No. 1 to No. 8 and her latest single “Girls Gone Wild” isn’t garnering significant attention, Madonna still has high hopes for her tour. Calling it an “extravaganza” in an interview with Access Hollywood, Madge said: “[The show will be] a longer version of the Super Bowl, minus all the gladiators.”
Did you purchase MDNA? What did you think of it? Are you planning to catch Madonna on tour, or has the album, which has received middling reviews, turned you off?
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