Limp Bizkit Sign With Cash Money
Over the past decade, Limp Bizkit saw their profile fade. Nu-metal became dated (by now, it’s easily defined as one of the distinct sounds of the early 2000s), Wes Borland left the group, and after releasing a handful of critically panned but still moderately successful albums, they went on hiatus until 2009. Regrouping in 2009 with Borland back on board, the group saw a mild resurgence in 2011 with Gold Cobra and may be taking another step up by signing with Cash Money.
Lil Wayne revealed the news on New York’s Kiss FM, just days after announcing the addition of Christina Milian to the label’s acts. Weezy additionally indicated Ashanti, who’s in the midst of a comeback herself, may be joining the YMCMB roster. Could the label started by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams be the refuge of once-hot artists from the early ‘00s looking for career resurgence?
Although Fred Durst confirmed the news on Twitter, the label released a formal statement. The Bizkit frontman is quoted with saying: "As both an artist and someone who has signed artists, I can say without a doubt that Cash Money is at the top of their game. What attracted me to the label is not only their great taste and hustle, but their belief in their artists and the family atmosphere. Slim and Birdman allow their artists to be themselves and encourage creative output and continued development. I look forward to bringing my vision as a director as well as my voice to the label and to Limp Bizkit putting out some of our best music. ... This is the most at home, comfortable, and confident I have felt in the business to date.”
Birdman added: "We have always admired how they have been able to blend rock and hip hop and will bring a unique sound to the label.”
As a result of the signing, Limp Bizkit may soon be putting out music and, in the recent traditions of Cash Money, a few collaborations in 2012. Do you think adding the nu-metal band is a good move for Cash Money? Hit artists like Nicki Minaj and Drake have certainly raised its profile, but could Limp Bizkit, a semi-reviled band, sully it? Could working with YMCMB increase Limp Bizkit’s relevancy?