Lana Del Rey Now New Face of H&M
Some artists are a double (or triple) threat, starting off in music and branching out into acting or fashion designing. Lana Del Rey may soon fall into this category, but in a less-than-conventional way. Revealed today by WWD, Del Rey is being featured in H&M’s upcoming fall/winter advertising campaigns.
Other artists bridge the gap between the music industry, which can entail appearing attractive in a video, and modeling, but rather than being a novelty or one-off gig, such as Rihanna as the face of Armani, Del Rey (real name Lizzie Grant) is signed onto Next Modeling agency. The H&M campaign, which has already debuted, is considered her first official modeling endeavor.
Two advertisements, one featuring the “Video Games” singer in a retro-style pink angora sweater, are already published. Inez van Lamsweerde and Vinoodh Matadin shot the images. Along with these two, another campaign is scheduled for winter, and Del Ray is appearing in a commercial, singing classic “Blue Velvet,” expected to debut on September 19.
Modeling for H&M, however, is not the singer’s first foray into fashion. Del Rey was the cover girl for British Vogue earlier this year, and Mulberry created an inspired handbag line after her, called the Del Rey Bag.
Although Del Rey’s North American tour, originally scheduled for February, was canceled, some speculate as the result of her less-than-well-received Saturday Night Live performance, the singer is expected to hit the road in the fall.
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