Kreayshawn Promises New Album by End of 2012
“Gucci Gucci” became a YouTube sensation earlier this year, but how long will Kreayshawn, who has since been signed to Columbia Records, take to release her full debut album? In a recent interview with the BBC, the Oakland, Calif., rapper revealed that she plans to have it completed by the end of 2012. Do you think she can keep herself relevant for another 12 months?
Revealing to the BBC about what her full album could sound like, the rapper also known as Natasssia Zolot said: "It's going to be done by the end of the year, there will be a whole bunch of crazy sounds. I'm a queen of mixing up genres... I don't want to be known just for 'Gucci Gucci.' I want to establish myself as an artist. Save any collaborations with other artists for the mixtape.”
An album isn’t all Kreayshawn sees herself becoming. She aims to become a brand encompassing clothing, more music videos, and a book and movie about her life.
While Kreayshawn’s goals sound like those of any other rapper, her start isn’t as similar. In a profile in The Guardian, she said about her background in shooting videos: "I would shoot my friends with a little point-and-shoot camera, because we were always partying. I had all this footage that I started cutting up behind music, and I was always looking for the newest, craziest music."
The rapper has recently worked with the Red Hot Chili Peppers on a video, but prior to becoming famous, she put together footage for DB Tha General, Lil B, and other California rappers. Additionally, one of her videos, posted to Diplo’s Mad Decent website, caught the attention of the DJ. DB Tha General specifically directed her to seriously consider hip-hop – and not just for making videos. To The Guardian, Kreayshawn reveals that she had been experimenting with songwriting since she was a preteen: "When I was 10 my mom started dating a DJ and he was making music too, so he would leave out his keyboard, his turntables, the music-making program, and they knew I was smart enough to work the computers so they'd let me do it on my own. Me and my girlfriends would just make mixtapes of us just rapping about anything. Like, let's make a song about cookies. Let's make a song about aliens."
Since putting “Gucci Gucci” out there, Kreayshawn’s had her fair share of critics. Counterattacking that “Gucci Gucci” is just chant-rap piffle in the vein of Soulja Boy, she told The Guardian: "I mean the whole point of Gucci Gucci is not to buy, but aside from my song, the stuff on the radio is like, 'Buy this car, look good in the videos, wear this, wear that.' You do build up a desire. In America, look at the crime rate. Everyone wants stuff, but on a minimum wage, they can't afford it. So they're gonna rob and steal and kill for it. It sucks."
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