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Katy Perry's "Part of Me" Fails at Box Office

Perry did all that she could to try to attract an audience but, in the end, it failed. Katy Perry's "Part of Me" Fails at Box Office

Despite her seemingly relentless efforts to promote the film, Katy Perry: Part of Me, failed to impress at the box office, pulling in a measly $11.2 million over four days.  If you just look at its weekend haul, it was a paltry $7.14 million.  I wasn’t expecting it to pull in billions or anything but I am surprised by how low that number is. It wasn’t smart, though, to pick the Fourth of July week for the release since that is traditionally a time for big blockbusters like The Amazing Spider-Man.

It’s even more dismal when compared to other musician documentaries.  Last year, Justin Bieber: Never Say Never was released just before Valentine’s Day (a smarter choice) and it pulled in a whopping $29.5 million during its opening weekend.  In total, it raked in $73 million which is the most any film in this genre has earned in total.

The biggest opening goes to Hannah Montana/Miley Cyrus: Best of Both Worlds which earned $31 million on just 683 screens back in 2008 (again, in February).  Michael Jackson’s This is It fared reasonably well at $23.2 million but here’s what’s really embarrassing – Perry was even beat by The Jonas Brothers 3D Concert Experience which earned $12.5 million.

Well, it reportedly took about $12 million to make the movie so, at least, they have almost broken even already.

Written on Jul 09 2012 by Jeanne Dupuis (Google+ profile), writer at KOvideo. Tags: katy perry

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