Justin Bieber Releasing "Girlfriend" Perfume
Justin Bieber continues to put his name on basically anything he can get his hands on. He has, of course, released his music and DVDs but has also spawned dolls, board games and even nail polish which, when you consider some of the names of the colors (“One Less Lonely Girl”), it was pretty genius.
When his voice went through “the change,” some (myself included) assumed that his career would drop off and fade away into the oblivion reserved only for those teen stars who shone so bright that they burnt out (JoJo, you might have owned 2004 with “Get Out” but, yes, I’m looking at you). Instead, he reinvented himself, coming back with songs in a lower key with more mature lyrics. Even Bieber haters have caught themselves singing “Boyfriend.”
To go along with the single’s success, he is releasing a new fragrance called “Girlfriend” which will become available at Macy’s around June 18, 2012. His first scent, “Someday” did very well so it is entirely possible that this will get plucked up by the poor female fans suffering from Bieber Fever.
How’s he promoting this? By having fans sing “Girlfriend” (instead of “Boyfriend) in a video sing-off competition. The few that stand out will see their videos aired during an NBC special scheduled to air on June 21, 2012. The really good submissions will be part of a 60-second international commercial. That’s pretty amazing!
The bottle is pretty cute so, hopefully, it smells good too!
Be the first to comment and win valuable reputation points!