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Pet Shop Boys - Integral Video
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Send "Integral" ringtone to your cell
"Integral" Video Review
"Integral" is a Pet Shop Boys single released in an electronic download-only format on the 1 October 2007. It is the fourth single to be released from the band's 2006 album Fundamental and has been remixed by the Pet Shop Boys to promote their 2007 remix album Disco Four.
The song 'Integral' deals with ID cards and the erosion of our civil liberties by the government. Now, Rumpus Room have conceived a video to match, incorporating surveillance type footage and new technology.
The video sets out to amplify the message of the song.
The piece was created as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.
The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Codes are organised into sections that relate to specific issues of civil liberties.
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