Harry Love Makes Room for his Life
Harry Love is the perfect example of how one mans passion can take over his life. The former member of turntablist DJs, The Scratch Perverts, started his love affair with music at an early age. As years passed, his record collection grew, all the way up to over 4.500 records.
From one point of view, thats a hell of an achievement, but when you have an artists spirit, tidiness tends to be one of the last things on your mind. When the clutter finally escaped from the music studio, it started spilling over the entire house, practically invading his family life. At the point when a pile of vinyl records is about the same height as your two year old son, you realise you have a problem.
This is where Ikea steps in and helps the London DJ/producer get a hold on his life again. Under the title 'Harry's Records: make room for your life', the Swedish furniture giant took Harry's problem and made a powerful demonstration of product benefits.
Other than the Ikea's design team, who would have thought that over 4.000 discs could fit into just a few EXPEDIT shelving units? I was also quite surprised to see that the storage solutions were very simple, taking advantage of fairly common furniture like trays, BLECKA hooks and STOLEMEN shoe racks to house very delicate and expensive instruments.
As you can see in the video below or via the Youtube record, Ikea did a terrific job turning the cluttered small studio into an ergonomic, fully functional music machine. Hopefully, having all his discs at an arms length and the workspace properly aligned, Love will finish much faster his overdue concept album.
If it sounds even remotely like the videos sound bed or the funky scratch during the video montage, the UK music scene will have much to gain.
P.S. Its a sure bet to say that most of the people who watched this video are thinking right now 'I wish Ikea would visit my house too...'.
Sponsored post, brought to you by Ikea.