Gotye's 'Eyes Wide Open' Chosen As The Soundtrack For 40 Hour Famine 2012
The Gotye track, Eyes Wide Open, has been selected as the soundtrack for this year's 40 Hour Famine, a campaign raising funds to help prevent world hunger.
The 40 Hour Famine is an annual charitable event run by World Vision Australia and World Vision New Zealand, in which young people get sponsored to go without food for 40 hours. By missing out on food for such an extended time, participants begin to get a feel for what it is like to experience hunger. Every day, millions of people go hungry. The 40 Hour Famine project began in 1975 in response to the famine in Ethiopia.
As stated on the World Vision website, "Hunger takes away hope." Children's bodies and minds can't function properly, and hence they drop out of school depriving themselves of many chances in life. World Vision allocates funds raised to help feed people, help educate about good nutrition, help communities to grow crops... the list goes on. The 40 Hour Famine is a worthwhile event helping millions of people.
The track "Eyes Wide Open" comes off Gotye's Making Mirrors CD. This year, the album has become the third biggest digital seller in the US. Also coming off this album is the hit that has taken the world by storm, Somebody That I Used To Know featuring Kimbra.
The 40 Hour Famine advertisement using "Eyes Wide Open" will be shown from 15th July until the weekend of the event on 17-19 August.
Gotye - "Eyes Wide Open" Soundtrack behind 40 Hour Famine 2012 Advertisement