Flashback Friday: Outkast "Hey Ya!"
It’s hard to believe that it’s been almost a decade since Outkast released their Speakerboxxx / The Love Below album. On this day back in 2003, the group was sitting in the #1 spot of Billboard’s US Album chart (while Beyonce began a nine-week run at the top of the US Singles chart with “Baby Boy”).
Even though “The Way You Move” also reached #1, it feels like “Hey Ya!” was soooo much bigger! So, for that reason, we’ve chosen it for our Flashback Friday today!
“Hey Ya!” was a huge commercial success and not only won the Grammy Award for Best Urban/Alternative Performance at the 46th Grammy Awards in 2004 but was also declared the 20th most successful song of the 2000s decade.
The song was really catchy and included the phrase "shake it like a Polaroid picture" which was used by the photography giant in an effort to revitalize the public’s interest in their products. The video was equally engaging and largely mimicked the 1964 performance of the Beatles on The Ed Sullivan Show.
The clip, which was filmed over two days in a studio in Los Angeles, features Andre 3000 in eight different roles which resulted in him having to perform the song 23 times during the course of filming. What’s interesting is that releasing “Hey Ya!” was a last-minute decision so there was no choreography for the video shoot which meant everything had to be improvised.
It must have worked since, at the 2004 MTV Video Music Awards, the took home the prizes for Video of the Year, Best Hip-Hop Video, Best Special Effects, and Best Art Direction.
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