Jay-Z - Doa Video

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"Doa" Video Review

"D.O.A. (Death of Auto-Tune)" is a song written by American rapper Jay-Z. It was produced by No I.D.. and Kanye West who also contributed the vocals in the bridge. It was released as a digital download on June 23 as the lead single of Jay-Z's eleventh studio album, "The Blueprint".

Its lyrics address the overusage of the Auto-Tune in the music industry. The song samples "In the Space" by French film composers Janko Nilovic and Dave Stuckey. The bridge is inspired by Steam's "Na Na Hey Hey Kiss Him Goodbye".

In May 2009, co-song producer West told MTV, "We actually removed all the songs with auto-tune off of his album to make the point that this is an anti-auto-tune album, even though I released an album that has all auto-tune," referring to his 2008 album, 808s & Heartbreak. Jay-Z himself stated that the point of the song was to "draw a line in the sand", saying that while he appreciated the use of the Auto-Tune by artists with an ear for melody like T-Pain and West, far too many people had jumped onto the technology and were using it as a crutch. One of the partial inspirations for Jay-Z to write the song was hearing Auto-Tune being used in an advertisement for Wendy's fast-food chain. It made him realize that what was once a trend has become a gimmick.

The video shows Jay in scenes such as a deserted factory building, a bar with a band, and playing card games in a kitchen. Actor Harvey Keitel cameos in the video as one of the card player in the kitchen. Basketball star LeBron James make a cameo apperance.


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Jay-Z - Doa