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Diddy Planning New Music TV Network

In an interview with ‘Ad Age,’ Diddy spoke about his soon to debut music TV network, Revolt. Diddy Planning New Music TV Network

With MTV and VH1 fully in reality television territory, is there a need for an all-music network? Diddy thinks so. A recent interview he gave with Ad Age reveals his plans for Revolt, an all-encompassing, television and social media network that officially launches on October 21.

During the interview, the rapper turned entrepreneur described his goals, comparing Revolt to a channel focusing on one aspect of entertainment: "Currently, music doesn't have one central headquarters. We don't have our ESPN of music, our CNN of music, our Golf Channel of music. We want to be a home for artists who are now homeless."

Rather than just show music videos, Revolt has a different business model. Tastemakers from the top blogs and streaming services will influence content, and the network plans to integrate with Instagram, Tumblr, and mobile apps and strives to be a place where advertisers will reach the Millennial audience. When it debuts, the channel covering pop, rock, hip-hop, electronic, and other genres will be available in 20 million to 30 million homes.

Diddy’s quick to emphasize that he won’t be chasing one-hit wonders and top 40 artists. Rather, the “social by design” network that will travel by word of mouth, he plans, will be “for artists, by artists.” He explained: “We have high standards and want to make the world of music a better place. We are looking to push artists to give the most of themselves. There's a time for one-hit wonders. What makes us different is curation and our track record; we know how to pick them.”

Written on Oct 02 2013 by Irene Test (Google+ profile), writer at KOvideo. Tags: p diddy revolt tv

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