Demi Lovato is New Face of Anti-Bullying Campaign
Since her days on her hit Disney show, Sunny With a Chance, Demi Lovato has been very vocal about the bullying she endured as a child. In fact, she believes that the suffering she felt during this time led her to start engaging in self-destructive behaviors including cutting and an eating disorder.
She explained: "I had a really tough time when I was in middle school. People would write 'hate petitions' [about me] and send them around to be signed. They'd have CD-bashing parties of my demos. They'd come to my house, stand across the street and yell things. It was a very emotional time for me, and all I wanted to do was get away."
It’s incredible that we don’t really give much thought to the possibility that this sort of thing happens. When someone is popular, it’s easy to assume that they are free from major criticism, that their success shields them from this type of negative exposure but it happens and it hurts. It must be especially hard for child and teens stars. Lovato definitely admits it was difficult and even said that there were times when she didn’t think she’d be able to move on.
The young singer-actress eventually sought treatment at an inpatient facility and appears to be doing so much better and, for that reason, has been chosen as the new ambassador for Secret's "Mean Stinks" campaign. The aim is to encourage girls to “gang up for good” to conquer bullying.
She also plans to sport blue nail polish on her pinky to draw attention to the “Drama Free School Year” pledge. Girls are asked to pinky swear to committing to ending bullying. She feels the small fashion statement will be a great conversation starter.
Secret is donating $1 (up to $150,000) from the purchase of every Mean Stinks Clinical Strength deodorant to the cause.
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