Kanye West - Coldest Winter Video

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"Coldest Winter" Video Review

Over a year after the release of Kanye West's "808s & Heartbreak", the video for the album's penultimate track 'Coldest Winter,' Kanye's take on Tears for Fears' 'Memories Fade,' finally debuted. The song is about losing a loved one. This track is based on the rapper's past relationship with his former fiance and narrates his feeling over the death of his mother.

As Rolling Stone previously reported, Elderkin, who helmed 808së 'Paranoid' and 'Welcome to Heartbreak' videos as well, also photographed Kanye's massive Glow in the Dark tour and released a book of stunning images from the show. The video for 'Coldest Winter' depicts a young woman running through a darkened forest as hooded creatures that look like those soul-sucking specters from the Harry Potter films pursue her. West does not appear in the video.

Director Nabil Elderkin told MTV that he agreed with the star that he should not appear in the promo. "You know what, the funny thing is, he didn't want to be in it," he said. "I wasn't even gonna put him in it. He didn't want to be in Paranoid, to be honest. There was more Kanye in Paranoid [originally], and I took him out." "He's just cool right now with putting out visuals that fit the song without having to be in it. I think he's in that place in his life where right now he just wants to make art."

Elkin also said about the video: 'It's pretty minimalistic'. 'It's slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it's very emotional.' Like the video for 'Paranoid,' the 'Coldest Winter' clip features a new mix of the song, making the soundtrack of the video gloomier and more foreboding than the version that originally appeared on 808s.

The video is available for purchase now on iTunes.

You can add the video to your playlist using the Add to playlist button below the video or check out other cool videos or lyrics on Kanye West's home page.


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Kanye West - Coldest Winter