Katy Perry - California Gurls Video

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"California Gurls" Video Review

"California Gurls" is an electropop song by American singer-songwriter Katy Perry. It serves as the lead single of her third studio album, "Teenage Dream". The song features rapper Snoop Dogg, and was produced by Dr. Luke, Max Martin, and Benny Blanco.

During a Rolling Stone photo shoot in April 2010, Perry revealed details about the song, allegedly a response to Jay-Z's "Empire State of Mind", she stated:

"It's so great that "Empire State of Mind" is huge and that everyone has the New York song, but what the f***? What about LA? What about California? It's been a minute since we had a California song and especially from a girl's perspective. We took the references of Prince, which is always a great reference, and some of the '90s, almost house music references."

Initially the song was titled "California Girls", but Perry changed the spelling of to "California Gurls" at the request of her manager in tribute to Big Star, which had recently lost one of its members, as a reference to their song "September Gurls".

James Montgomery of MTV News said, that the song is a "big, bright, decidedly beach-friendly pop tune, full of sunshiney synthesizers, starry, electronic whooshes, and loose, funky, wah-wah guitar flourishes", and that it has a "massive chorus". Montgomery also said that Snoop Dogg, "shows up midway through to contribute a verse dedicated to the "toned, tanned, fit, and ready" Cali girls he loves."

The video was directed by Mathew Cullen and was inspired by the work of Will Cotton, who was also the Artistic Director of the video. In an interviewed with MTV, Perry explained why the main idea behind the video had to do with candy, rather than incorporating a beach theme:

"It's definitely something to watch when you have the munchies. ... It's all edible. We named it 'Candyfornia' instead of 'California', so it's a different world," she said. "It's not just like, 'Oh, let's go to the beach and throw a party and then shoot a music video!' It's more like, 'Let's put us California Gurls in a whole different world!'"

In the music video, Perry is a game piece in Candyfornia, a game based in poker and board games. The settings are inspired in part by Alice's Adventures in Wonderland, Charlie and the Chocolate Factory, and the board game Candy Land, with much of the set decorated with cupcakes, ice creams, candy floss and lollipops. Snoop Dogg appears in the video as a king named "Sugar Daddy". Various California landmarks appear in the video, such as the Hollywood Walk of Fame, the Hollywood Sign and some West Coast beaches which were all made out of confectionery.

Artists featured in California Gurls music video

Snoop Dogg
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