Erick E - Beat Is Rockin Video
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"Beat Is Rockin" Video Review
On January 29th Gusto Records prepare for a filthed up February, as they release Ericke's 'The Beat Is Rockin', a track that has already been tearing up dancefloors over the New Year.
On the Radio Edit, Ericke layers smutty synths over bawdy beeps and a robotic vocal style, before recent chart star, and long time associate, Fedde Le Grand chops things up and adds a heavy bassline to his remix. Further re-rubs come courtesy of Simmons & Christopher (better known to many as two thirds of the Beatfreakz), and Gregor Salto.
ErickE himself is a DJ and producer, who has been at the top of his game in his native Holland for the past decade. Whether spinning at his Saturday residency at Roxy, Amsterdam, at numerous events all over the world or at the Dutch Dance Award-winning Loveboat, Ericke's energy, enthusiasm and charisma behind the decks has won him a dedicated audience.
Ericke's DJ career kicked off in '86, when he started making a name for himself in Amsterdam as a hip-hop DJ. In '89 he won the Dutch DMC Championship, and a year later he represented Holland in the World Finals. The following years saw a shift in his musical direction, which eventually led to a residency at Amsterdam's legendary Roxy. His weekly 'SWET' nights were a huge success, until '98, when a slightly over-exuberant memorial after the death of one of Roxy's founders ended in the fiery demise of Holland's most famous club.
Ericke had already established a reputation as a party-starter and was soon playing gigs around the world from London to Ibiza, Jerusalem to Miami, still finding time along the way to run his label OneStar. A label he used to launch his most famous discovery - Mathew Dekay.
Now Ericke is set to win himself even more fans as he releases 'The Beat Is Rockin' on Gusto, January 29th.
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