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American Music Club - All The Lost Souls Welcome You To San Francisco Video

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"All The Lost Souls Welcome You To San Francisco" Video Review

American Music Club are not a happy bunch. Their impressive efforts over a twenty six year career were recently dubbed as some of the pioneering works that led to Emo, and unsurprisingly the serious music-makers are none too keen on being associated with excessive eyeliner, Myspace pouts and ridiculously long fringes.

Luckily, the moments of bitterness are often off-set by moments sublime. "All the Lost Souls Welcome You to San Francisco" is a poppy, all-inclusive sing-along that helps hold up the same-sounding middle of the album.

The Jon Ramos-directed video for The Golden Age's appropriately nostalgic standout track stars Laura Palmer's mom getting slowly wasted in some west coast bar. As she passes the hours, drowning her sorrows amid cigarette butts, doodles, peanuts, and the hard stuff, Mark Eitzel and his American Music Clubbers are reflected in the glasses in lieu of pink elephants.

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American Music Club - All The Lost Souls Welcome You To San Francisco